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KML provides a comprehensive selling service to all FMCG supermarket head offices and supermarkets in New Zealand

Key Account Management

Every Brand Owner has an Account Manager assigned to their business to maximise sales, distribution and market share with FMCG supermarket head office buyers and through the Field Sales Representatives.

Field Sales Representation

  • Increasing Distribution
  • Display Booking
  • Shelf Relays
  • Field Reporting/Tracking against KPIs
KML has one of the largest Field Sales Teams in New Zealand offering true nationwide supermarket coverage consisting of 60 people covering all of the 450+ supermarkets in New Zealand.
Our Field Sales Team is managed by separate North Island and South Island Field Sales Managers to ensure the best possible results.
Our results driven team has many proven examples of success and comprises:

13

Territory Managers who sell to New World and PAK’nSAVE stores nationally

30

Merchandisers who service the New World and PAK’nSAVE stores nationally

20

Part Time Sales Representatives who check compliance and merchandise in all Countdown and Fresh Choice stores nationally

60+

people selling your brand every day

Merchandising Services

Our Merchandisers aren’t just responsible for filling the shelves.
They also make sure sufficient stock is available in the store to prevent future out of stocks.
If needed, they correct the store’s computer stock counts to make sure sufficient stock is being ordered going forward.
They also check that the correct pricing is showing.
They build displays and look for extra display opportunities since they have such good relationships with people who work in the stores.
They check that compliance in store is correct: the correct products are stocked; the correct planogram is being used and that displays are up.
New Zealand Supermarkets

New Zealand has two major supermarket groups  

The supermarket channel is comprised of Foodstuffs New Zealand (PAK’nSAVE and New World) and Woolworths NZ (Countdown).
Systems and Reporting

Market leading systems create effective selling tools, reporting and results

KML invests in the best systems, and adopts the best processes to enable increased focus on our brands, and tailored, real time reporting to our brand partners.
Our Results

We measure success through delivering results and Brand Owner satisfaction

With access to latest sales data, we are constantly able to track our performance and ensure we continue to deliver for your brand. KML’s team has consistently delivered growth in sales and distribution for its portfolio of brands in a highly competitive market.
Increased Sales
KML purchases Foodstuffs scan data for each product we represent, and monitors sales accordingly. The graph shows an example of our total scanned sales trends over the last few years.
MAT growth is very positive, with recent periods showing even stronger growth.
Adopting Joint Business Plans with key stores has contributed greatly towards these positive results.
Total KML Foodstuffs Sales Growth Percentage over 18 months
13 Weeks
26 Weeks
12 Months
Better Distribution
KML uses our Nielsen scan data to measure distribution improvement over our highest selling skus.
Consistent gains have been made over the last few years.
Specific store gap reports are created to identify the gaps, these are then workshopped with the Territory Manager and the Field Sales Manager before approaching the store to close.
Total KML Foodstuffs Distribution Growth over 18 months
Top 100
Top 50
How We Measure Success

How do we measure success?

Brand Owner satisfaction and feedback is a key measure for us.

We regularly survey our brand partners to ensure we are delivering what is important to them. We are proud of our achievements in improving customer satisfaction scores and our team is committed to seeing these scores climb further.
Brand Owner Score
KML is about constant improvement. We use an outside company to gain feedback from our Brand Owners to capture what they think of KML and how we can improve further.
Total KML Brand Owner rating score trend over 2 years
Employee Engagement
KML believes that the engine behind our success is our team of highly talented professional sales people. We believe if we hire the best and motivate them to a high level, great results will follow. We use an outside company to gain feedback from our employees to capture what they think and how our managers can improve.
Total KML Employee Engagement Score trend over 2 years
What Our Brand Owners Say
“Really awesome team, easy to communicate with. They know the core grocery market.”
“I’ve quite recently looked at the market and find them to be one of the best sales agencies around.”
“Fantastic account management service, dedication/ideas to turning (our) category performance around”

Meet the team

Learn more about the services we offer and the people at KML.

Let's Talk

We are keen to discuss your business needs and answer any questions you may have.